Below are 4 tips on how to increase the conversion rate on your website
1. Take care of the credibility of your website
In the era of intrusive advertising, overwhelming information, and the ease with which it reaches us, it is sometimes difficult to decide which company inspires our trust. Don't wait for the moment when your potential client feels a moment of hesitation! Meet them with a ready, well-designed landing page that will inspire their trust. Make sure to put the logo and name of your company at the top, and just below the banner with the logo, put good testimonials that will reassure the user that he has hit the right place. To make your brand even more credible, you can summarize in a few sentences what your company's mission is on a daily basis.
2. Provide important information in a concentrated form
Probably no user likes to wade through the compact and unreadable wall of text. Make it easier for him to navigate around your site by breaking down information into bullet points. Such clear bullet points immediately attract attention and convey the condensed content in a short time. Try to list all the advantages of your product so that the website visitor knows exactly what the advantages of your products are and why it is worth choosing you.
3. Get emails from people who visit your site but haven't bought anything yet
Getting email addresses is not that easy. In order to easily encourage users to leave their email addresses in your database, encourage them to do so by offering them something in return. You can use pop-up or pop-under for this purpose, i.e. windows that are displayed to the user when he enters the page or wants to leave it. In such a box, put a piece of encouraging information about taking a free course or a report, which the user will receive to the e-mail address provided. Your plan will fail if your potential visitor has a pop-up blocker turned on. You can fix this, but first of all, make sure your website is an interactive space where you can make dynamic changes. The key is, of course, to cut the PSD to HTML. If your website is cut into HTML, you can easily enter a floater, which is a window that is part of the HTML code and cannot be blocked by the user. By offering your potential buyer a free e-book or report, you will surely bring them even closer to converting from your landing page.
4. Create interesting headlines
If you want to improve conversion on your landing page, first of all, make sure that the headings of individual paragraphs are clear, legible, and attract attention. You don't need to create shocking headlines to sensationalize - it's a strategy that will work in the short term. Keep the headers on your website short, substantive, and catchy - it's certainly a better idea to increase website conversion!